26 Януари 2023г.
Temelko Dechev CEO of ExpandX Web & Digital with detailed comment on the trends and forecasts of the digital and web services as well as with information on the award ExpandX received as being ranked among the Top 1000 Global B2B Web Development and Digital Marketing Companies for 2022 by USA rating agency Clutch
We tend to see an ever increasing growth In the digital marketing domain in the usage of video content over text for almost all social media marketing activities as well as for the paid campaigns we run for clients in Facebook, Instagram, Linkedin and Google. We recommend businesses to include short ads in their campaigns as well as in their content mix, but also to integrate video introduction formats to their website as part of web design trends 2023.
Even better and more effective would be for them to allocate resources and to create more short video ads every month/quarter and post them on their social media channels as per the content strategy in place. Short video ads have much greater engagement levels and keep ROI and KPIs at optimal levels. They also help to entice users and have a higher retention rate. When done correctly and professionally, they are impactful and leave a lasting impression. Something every business would need and want to have in order to stay ahead of competitors.
As we speak of the digital marketing efforts, strategies and trends it is inevitable to touch the topic of the digital products all those campaigns and content lead to – the website of the business, a web service page or a landing page (of a product or service). Major trends continue to confirm the usage of smartphones and other types of mobile devices when users are browsing websites. Almost 70% of consumers indicated that page speed impacts their decision to purchase from an online seller for example. In other words, businesses should not ignore their site’s speed and most importantly should not only analyze it via the desktop version of the website, while the mobile or the tablet ones are much more relevant. That’s where accelerated mobile pages come into the picture.
First launched by Google in 2015, the accelerated mobile page (AMP) provides mobile users with lightning-fast digital experiences. In addition to offering seamless user experiences and decreasing bounce rates, Google’s AMP may improve core business metrics. These metrics could even be as important as the number of conversions on web pages.v
One example of that are the Illustrations with dimensionality images. With the rise of the metaverse, illustrations that mimic the virtual world are coming into fashion in website as well — with 3D illustrations and Claymorphism leading the way. While 3D illustrations has been a trend in previous years, it was more exclusively an illustration style.
Current sites are beginning to add dimensionality in a more immersive way, pulling users into cyberspace by adding animations, full-page effects, and multi-layered illustrations. In 2023, we expect to see a resurgence in the popularity of 3D illustrations in web design. With flat illustration styles dominating trends in recent years, 3D design has become a way for projects and sites to stand out from the crowd.